Imus City pioneers child welfare privilege card

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Bida Kard
Bida Kard [courtesy of the Imus City Govt.]

Imus City in Cavite has released a child welfare card – the first such privilege card issued in the Philippines.

Presented as the BIDA KArd, the privilege card for children serves like the senior citizen privilege card with store discounts and government services for Imus city residents aged 3-17 years old and who are members of student cooperatives.

The first child welfare card in the Philippines can be used as cash card and privilege card to the partner establishments of the city government.

The innovative project encourages children and youth to save money and patronize local products that provide discounts and privileges to the card holders.

The use of the child welfare cards is also expected to boost the local economy, boost tourism and showcase local products of Imus through the partner establishments.

Over 3,000 children and youth members of Imus City student cooperatives were given the BIDA KSrd by Mayor Emmanuel L. Maliksi through the Local Council for the Protection of Children (LCPC) and the cooperation of City of Imus Cooperative Development Office (CICDO), Eskwela Kooperatiba and City of Imus Schools Division Office.

“Mahalaga ang pag-iipon para sa mga kabataan upang masigurado na sa panahon ng agarang pangangailangan ay mayroon silang mapagkukuhanan (It’s important that young people save money for their emergency needs),” Mayor Maliksi said during the BIDA KArd launch.

In an interview for the radio show Lingkod Kabitenyo of 95.9 Green FM, Dulce S. Bustamante of LCPC said the aim of the child welfare card is to ensure financial literacy even at a young age.

The BIDA Kard will be issued next to Child Development Centers in the city.

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