Nielsen survey says Pinoys are world’s most confident consumers

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Filipinos have shown they are the most optimistic spenders in the world, according to a Nielsen survey.

The “Consumer Confidence Concerns and Spending Intentions Around the World Quarter 2 of 2017” released by Nielsen in August cited the consumer confidence scores in the Philippines ranking highest at 130.

The Philippines outranked neighboring Asia-Pacific countries India and Indonesia which came in at 2nd and 3rd places, respectively, with the United States coming in at 4th.

“Consumers in the Philippines have always been in the top three in the past number of years and to be the most optimistic globally for the second time is not surprising given that the economy remains to be one of the strongest in Asia at 6.5% GDP growth rate in Q2,” said Stuart Jamieson, managing director of Nielsen Philippines and Emerging Markets Southeast Asia Cluster leader, in a statement.

Filipinos are tops in the survey, ranking at 58% in terms of saving money after paying for living expenses. Money spending is intended for:

  • new clothes: 33 %
  • holidays or vacations: 30 %
  • investments: 29 %
  • home improvements: 27 %

The Philippines led general consumer confidence levels in the Asia-Pacific region, cited as “strengthened modestly,” rising 3 percentage points from the fourth quarter 2016 results to 114.
Filipino consumers led results of the global survey of 30,000 internet users in 63 countries which measured perceptions of local job prospects, personal finances and immediate-spending intentions.

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