Pinoy Family Heroes Honored by Jollibee

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Jollibee, the all-Filipino global fast food chain, is recognizing a new batch of hero families at the 7th Jollibee Family Values Awards (JFVA) scheduled on October 11, 2017.

The annual search for outstanding families will have 15 finalists vying for the 7th JFVA selected in a rigorous screening process of hundreds of entries from around the world, according to the Jollibee statement sent to GNP.

Five families from Metro Manila, five from Luzon, two from the Visayas, one from Mindanao, and one family based in the United States comprise this year’s family finalists.

The 7th JVFA new hero family finalists are:

  1. Acula Family (Taguig)
  2. Felix Family (Pasay City)
  3. Lumbao Family (Pasig City)
  4. Matti Family (Taguig City)
  5. Rodriguez Family (Quezon City)
  6. Arquiza Family (Camarines Norte)
  7. Casaje Family (Rizal)
  8. Dickson Family (Abra)
  9. Macalintal Family (Oriental Mindoro)
  10. Mallari Family (Rizal)
  11. Caballero Family (Negros Oriental)
  12. Drake Family (Bohol)
  13. Borela Family (General Santos City)
  14. Castro Family (San Jose, California)
  15. Salangsang Family (Sacramento, California)

The finalists will vie for the 6 JFVA Family Awards and 6 Special Citations during the Gabi ng Parangal para sa Pamilyang Pilipino, the search’s culminating event, on October 11 at Crowne Plaza Hotel. In 2016, Jollibee also awarded 12 hero families at the 6th JFVA.

Jollibee’s 11-member panel of judges, co-chaired by Senator Sonny Angara and Father Jett Villarin of Ateneo de Manila University, will determine the winners of this year’s search. The body is also tasked with confirming the JFVA partners’ recommendations for special citations.

First-time judge Fr. Villarin shares, “This is an eye opener for me. I have worked with Jollibee on several fronts, but this one, it’s heartening. I think that Jollibee is on target when it comes to values being honed, not only in individuals or groups, but as a family.”

His co-chair, Senator Angara, agrees: “Fr. Jett is man of the cloth and I’m a man of the law, but in both areas, the family is (considered) the basic unit. You want to build a better society? Start with the family.”

Actress Dimples Romana and Jollibee Group Foundation Executive Director Gisela Tiongson also join the JFVA this year. Completing the panel are returning judges – children’s advocate and columnist Audrey Tan-Zubiri, ANC news anchor Edric Mendoza, international speaker and author Francis Kong, Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano, parenting and relationship consultant Maribel Dionisio, Jollibee Philippines Human Resources Head George Wang III, and Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head Francis Flores.

Jollibee’s Flores says, “It is a monumental task for us to identify the JFVA’s winners, but a joyful one nonetheless. We are grateful for all families who have joined us over the years and have, no doubt, poured their heart and resources into their advocacies.”

Five exemplary families and one OFW family will receive a cash prize of P300,000, Jollibee gift certificates worth P10,000, and a trophy designed by renowned sculptor Michael Cacnio.

A P50,000 cash prize, Jollibee gift certificates worth P3,000, and a special plaque will also be conferred by Jollibee along with its citation partners to families with the following advocacies: Education (co-presented with National Bookstore)

  • Environment (Maynilad)
  • Children (Children’s Hour)
  • Youth Empowerment (AIESEC)
  • PWDs (National Council for Disability Affairs

The Jollibee Family Values Awards family heroism search is supported by co-presenter Coca-Cola Philippines, official hotel partners Crowne Plaza and Holiday Inn, and campaign sponsors Devant and Hisense.

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