1st robot mall customer attendant “SAM” debuts offline and online for SM customers

Photo: Elisia Parmisano Instagram

The first Artificial Intelligence (AI) concierge named “SAM” has debuted at the SM Megamall, servicing mall customers both at the mall site and online via Facebook messenger.

The English-speaking robot mall customer service attendant which was first announced by SM Supermalls in October 2018 was finally presented and put into action on March 28 at SM Megamall. Three SAMs are currently posted in different areas of the mall.

SAM the robot helps customers find their way around the mall and provide information on promotions and events through the use of screens and speakers. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall.

Customers can also chat with SAM through the SM Supermalls Facebook page as it serves as a 24/7 online concierge that can provide information like branch locations, mall schedules and promos, to name a few.

SAM on Messenger

WATCH SAM and tell us in the comments below your own SAM the robot experience!


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The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.