Alden Richards champions health safety campaign against COVID-19

HSBC Philippines
Alden Richards Safety campaign
Alden Richards stars in the Health Department’s new infomercial campaign to beat the COVID-19 pandemic. Credits to DOH.

Multi-awarded actor Alden Richards has landed his newest role as the champion of the health safety campaign against the coronavirus disease (COVID-19).

The Department of Health (DOH) officially introduced Richards, one of GMA Network’s prized actors, as the BIDA champion on its social media.

“Let us all welcome our BIDA champion, Mr. Alden Richards!” the Health Department said on its Twitter on July 8, 2020. “Nakita mo na ba ang bagong TV commercial na pinagbiBIDAhan niya?”

“Ikaw, ako, tayong lahat—we can all #BIDASolusyon sa COVID-19!” DOH added.

Alden, an Asian Star Prize winner, stars in an infomercial produced by the DOH which champions the #BIDASolusyon to prevent the spread of COVID-19.

BIDA stands for: “Bawal walang mask,” “I-sanitize ang mga kamay, iwas hawak sa mga bagay,” “Dumistansya ng isang metro,” and “Alamin ang totoong impormasyon.”

The Eat Bulaga regular host encourages Filipinos to practice the BIDA solution safety measures to protect themselves and their loved ones the call to “Protektahan natin ang sarili, at mga mahal sa buhay.”

WATCH the infomercial featuring Alden Richards here and let’s be part BIDA solution to beat the COVID-19 pandemic.

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Lorenzo Cruz
Lorenzo Cruz believes that the power of beauty could help the Philippines to rise to the top. He is a travel and fashion enthusiast who loves to explore Filipino culture.