HomeGood DeedAyala Malls call for nominations of ordinary people doing extraordinary acts

Ayala Malls call for nominations of ordinary people doing extraordinary acts

Ayala Malls nominations ordinary people doing extraordinary acts
The ExtraMile Changemakers nomination period is from July 1-August 15, 2020. Photo from Ayala Malls.

Ayala Malls has issued a nomination call for ordinary people doing extraordinary acts that exemplify kindness.

Beginning July 1, 2020, Ayala Malls invites the public to share and nominate individuals whose noble deeds are truly worth celebrating.

The call looks for stories of people going beyond the call of duty without asking for anything in return. “These are stories of people who didn’t have to…but did anyway. These are stories of people going even farther. These are the stories of the Extra Mile Changemakers,” Ayala Malls explains.

Examples of the good deeds are “the inspiring accounts of a humble security guard who returned a wallet full of cash when he himself was in dire straits, a janitor who helped deliver gallons of water to his elderly neighbors after what was already an exhausting full day’s work, and a hardened-up restaurant cook/dishwasher who despite not having income when restaurants temporarily closed found it in his heart to volunteer his services for free and cooked meal packs intended for hospital front liners.”

Ayala Malls President Jennylle Tupaz shares, “The Extra Mile Changemakers has been an ongoing effort by the Ayala Malls to recognize employees who have shown exemplary acts of altruism. Now on its 16th year, Ayala Malls aims to inspire more individuals and expand the scope of the program by including its merchant partners and communities.”

Tupaz continues, “This effort is a celebration of people. We believe there are hundreds or thousands of souls out there whose random acts of kindness perfectly fit the spirit of the Extra Mile Changemakers philosophy we wish to uphold. We thank and honor them for their positive contributions.”


  • Go to the Ayala Malls’ website starting July 1-August 15, 2020, and share the individual you intend to nominate and his/her compelling story.
  • All participating parties must be at least 13 years old.
  • Complete the information required for both nominee and nominator indicated.

All nominations must have occurred from March 16 to August 15, 2020.


A special committee specially assembled for this project will verify and review the nominations based on their veracity, aptness, and congruity with the Extra Mile Changemakers mantra.

The committee is composed of notable personalities and leaders in media, business, and public service. They are the ExtraMile Changemakers advocates, who themselves have outstanding contributions to the community and have dedicated their time and effort in cultivating a positive outlook while honoring the human spirit.

The committee will deliberate on the nominations based on the authenticity of purpose, resonance, and impact to society befitting of modern-day role model who inspires and serves regardless of how big or small the contribution.

Ayala Malls’ Marketing Director Eunice Velasco emphasizes, “Extra Mile Changemakers is not a competition. We believe there is so much goodness around us, and no one act of kindness is better than the other. We want to share as many of these heartwarming stories that happen in our malls or within the communities of our establishments to give hope and encourage a more positive outlook.”

Extraordinary acts of kindness were witnessed during the lockdown to stop the spread of COVID-19, including that of Cavite engineer Jamy Ong who used her personal funds to assist frontliners and the poor, and Mang Boyong, a street food vendor selling Taho, who gave up his daily income and chose to give away the popular Filipino snack to feed checkpoint personnel along the Valenzuela-Meycauayan Bulacan boundary.

More good news stories of inspiring Filipino deeds during pandemic were honored in a Choose Philippines video.

TELL US in the comments below about an extraordinary act of kindness that you think the world should know.

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The Good News Pilipinas Team
The Good News Pilipinas Team
The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.

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