Jollibee’s Founder Tony Tan Caktiong revealed to British Broadcasting Corporation (BBC) Filipino broadcast journalist Rico Hizon his plans to speed up the pace of expansion of its worldwide franchise.
BBC news anchor Rico Hizon, the Philippines’ Walk of Fame awardee who has showcased the Philippines’ Island Treasures in BBC reports, reported in a video feature how the most popular food chain in the Philippines is challenging U.S. fried chicken chains in its bid to make the Filipino restaurant a global household name. Chicken Joy, Jollibee’s fried chicken, has already been listed as the Top 3 fried chicken brand available in America.
In the BBC video Caktiong talked to Hizon about how Jollibee is looking at focusing on the United States and China markets in its business expansion efforts.
The BBC reporter asked how the homegrown Filipino restaurant intends to realize its vision of a 50-50 ratio for the local and international business of Jollibee Foods Corporation that currently stands at 70% in the Philippines and 30% internationally.
“Growth in the Philippines, it is still high growth. The challenge is for the international (business) to grow much faster than the Philippines,” revealed Caktiong.
The Jollibee executive also revealed the Filipino food chain is eyeing more acquisitions in China and the U.S. in its bid to quicken the pace of its expansion from its current 13 branches around the world, according to the BBC report produced by Pamela Parker and released on March 22.
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