Blind, visually impaired customers can now order with Jollibee braille menus

Blind customers Jollibee braille menus
Jollibee customer tries out the new Braille menu customer. Screengrab from Rotarian Dio Santos Facebook video.

Blind and visually impaired customers can now easily order their favorite food, thanks to the new braille and large print menus offered at Jollibee stores.

The popular Filipino fast food restaurant’s staff and crew have also been trained to provide correct assistance to the customers.

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The introduction of braille and large print menus is a partnership project signed on November 16, 2022, at Jollibee Katipunan between Jollibee Foods Corporation (JFC), Touch the Artist’s Vision (TAV), and the Rotary Club of San Juan Del Monte (RCSJDM).

Jollibee’s braille and large print menus will be available in more than 50 restaurant branches in Luzon, Visayas, and Mindanao.

Netizens’ reactions to the new Jollibee project have been positive and have even inspired calls for other restaurants to follow suit.

“What a brilliant idea Jollibee! Thumbs up to you guys!” said one post.

Jollibee braille menu. Photo from Rotary Club of San Juan Del Monte.

Braille is a system of writing made up of raised dots that can be read by people with impaired vision by passing their fingers lightly from left to right along each line.

Filipinos have advocated being inclusive and innovative in terms of accessibility, even bagging awards from global hackathon events.

Earlier this year, Team EIA from the Philippines won second runner-up in the Microsoft AI for Accessibility (AI4A) Hackathon in the Asia Pacific region for developing Accessibility and Vision Assistant (AVA), a smart financial assistant and mobile wallet for the visually impaired and the elderly.

Last year, the University of Asia and the Pacific (UA&P) students delivered the Philippines’ first win at the global Estée Lauder Companies (ELC) Hack4A11y Virtual Hackathon for “Ease”, an assistive mobile application that provides easily accessible support to those with physical impairments.

SEND CONGRATULATIONS in the comments below to Jollibee, Touch the Artist’s Vision, and the Rotary Club of San Juan Del Monte for partnering Blind, visually impaired customers can now order with Jollibee braille menus

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