European company IWG partners with Cebu’s AppleOne for 1st franchise partnership in Southeast Asia

HSBC Philippines
IWG AppleOne Properties
IWG, the company that pioneered the co-working space concept in the Philippines, is now working with a Filipino company bring the awarded workspace to the Visayas. Photo from Regus.

IWG, the leading workspace provider that pioneered the coworking space concept in the Philippines. has signed a franchise partnership agreement with Cebu-based property developer AppleOne Properties, Inc. (API), the first in the Southeast Asian region.

The IWG and AppleOne collaboration will expand IWG’s footprint in the Philippines, particularly the Visayas region.

Under the franchise partnership agreement, API and IWG will work together over five years to develop eight new centers in six cities across the Visayas region, namely in:

  1. Cebu City
  2. Lapu-Lapu City (Mactan)
  3. Mandaue City
  4. Dumaguete City
  5. Iloilo City
  6. Bacolod City

These centers will join the IWG global network that currently consists of 3,400 locations across 120 countries. In the Philippines, IWG has 28 locations in 10 cities across Metro Manila, Cebu, Davao, and Clark.

As an IWG franchise partner, API’s workspaces will become part of the globally recognized IWG brand and benefit from its 30 years’ experience as an industry leader. IWG brands, which include Regus and SPACES, serve the workspace needs of more than 2.5 million entrepreneurs, multi-million dollar individuals and corporations daily.

“It is a great honor to officially seal this franchise partnership with API. This partnership with such a successful homegrown property developer will help us contribute to suburban economic growth,” said Matthew James Kenley, Head of Partnership Growth APAC, IWG, in the IWG release sent to Good News Pilipinas.

“This will benefit the local economy in numerous ways, from creating jobs both inside and outside the center, stimulating businesses and services in the nearby area, improving productivity and opening new working opportunities for those who live locally,” added the IWG official.

“API has a proven track record and will be a strong franchise partner as we ramp up our presence in the Philippines and expand our global position,” said Rowena B. Natividad, Head of Partnership Growth, IWG Philippines.

The signing ceremony on December 18 held in Cebu City was attended by (from left to right) Ray Manigsaca, CEO & President, API, Venus Manigsaca, Chairman, API, Matthew James Kenley, Head of Partnership Growth APAC, IWG, Lars Wittig, Country Manager Philippines, Thailand, Vietnam, Cambodia, South Korea, IWG, and Rowena B. Natividad, Head of Partnership Growth, IWG Philippines. Photo from IWG.

API counts the following subsidiaries: AppleOne Mactan, Inc., the developer of Sheraton Cebu Mactan Resort, The Residences at Sheraton Cebu Mactan Resort, and Mahi by AppleOne Properties, Inc; Brickwall Construction & Development, the operator of Boardwalk City Residences, Apple Tree Resort & Hotel, and CityMall Danao; SunSky Development Corp., the developer of Diamond Suites & Residences, and; AppleOne Equicom Tower, the first mixed-use development in the premier business district in the Visayas.

API CEO & President Ray Manigsaca welcomed the partnership, saying, “The serviced office market is one of the most exciting growth sectors in real estate, and we are excited to be involved in this next frontier. Our partnership with IWG will enable us to bring the many world-class benefits of flexible working to the professionals and businesses of Visayas.”

Lars Wittig, the Country Manager Philippines, Thailand, Vietnam, Cambodia, South Korea, IWG heads the company as its Pinoy-at-heart Denmark native leader.

SPACES World Plaza in Bonifacio Global City Taguig was adjudged the Philippines’ Best Co-Working Space at the 2019 PropertyGuru awards.

SPACES holds regular events for its clientele, among them, Filipina CEOs and influencers who came together to celebrate International Women’s Month at SPACES BGC with Good News Pilipinas! TV anchor Trixie Esguerra as moderator.

GoodNewsPilipinas.com is a media partner of SPACES.

SEND cheers to IWG and API for creating more flexible and conducive workspaces for the Philippines!

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Aurora Quadra-Balibay
Angie is a self-confessed reformed news critic who vows she has finally found infinite value in delivering the good news. She teaches students of all ages how to make the important interesting for audiences across media platforms.