Filipino fashion brands Filip + Inna and MerriaMBatara are set to debut at the Premiere Classe 2019 fashion trade show in the Jardin des Tuileries of Paris, France from September 27 to 30, 2019.
Filip + Inna garments showcasing indigenous fabrics and MerriaMBatara accessories inspired by the flora and fauna of the Philippines will be showcased for the first time as Philippine fashion brands at the Premiere Classe Spring/Summer edition during Paris Fashion Week.
Center for International Trade Expositions and Missions (CITEM) announced the inclusion of the two local brands in this year’s line up alongside returning brands. There will be a total of 7 brands showcased at the Premiere Classe 2019 Spring/Summer edition, namely:
- Aranaz
- Beatriz
- Joanique
- Mele + Marie
- Zacarias 1925
- Filip + Inna
- MerriaMBatara
Jewelry designer Merriam Batara, founder and head designer of her eponymous label, will bring to the global audience her hand-beaded and embroidered accessories.
“Showcasing Filipino creativity and craftsmanship in Paris through our handcrafted collection—amongst the best of the best in the world to the most prestigious markets—is a dream for us, and Premiere Classe is the stage to make that all happen,” shared Batara in a media release sent by CITEM to Good News Pilipinas.
MerriaMBatara is expected to showcase her signature boho-luxe tasseled earrings, earrings, cuffs, and other jewelry made with a mix of freshwater pearls, gold-dipped shells and metal hardware, gemstones, woven indigenous fabrics, chains and glass beads that all come together through beading, hand-embroidery and wirework.
Filip + Inna’s Lenora Cabili, on the other hand, lives by her mission of preserving and promoting the age-old techniques and garments of the Philippines’ indigenous groups through her clothing line.
Filip + Inna will present indigenous weaves, patterns and traditional garb reimagined through contemporary silhouettes like chic separates and breezy tunics. The brand will showcase embroidery and beadwork techniques from the T’boli, Tagakaolo and B’laan ethnic groups based in Mindanao, where Cabili grew up.
“Selling our collection to the international market has been a most rewarding experience,” she shared. “The opportunity to show the world a side of the Philippines that not a lot of people know about is an honor and responsibility I am most grateful for. We are defining and creating a visual of the Filipino culture through the garments produced by the indigenous groups,” said Cabili about their participation with CITEM at the Premiere Classe during Paris Fashion Week 2019.
The Premiere Classe participation is one of the CITEM projects to link local brands to the international market. The center recently brought local interior designers to Paris in early September.
SEND cheers to CITEM and the Philippine brands at the Premiere Classe 2019 for promoting Filipino artistry on the global stage!
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