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Filipino Food Sensation Abi Marquez Takes Home Webby Awards for Social Media Mastery

Abi Marquez’s one-minute videos showcase Filipino food to a global palate. Photos from Abi Marquez’s social media.

The Philippines’ popular social media food creator, Abigail “Abi” Marquez, has clinched the prestigious 2024 Webby Awards for her captivating one-minute videos spotlighting Filipino cuisine to a global audience. Known fondly as the “Lumpia Queen” for her innovative use of the local food wrap, Marquez secured the People’s Voice accolade for the Best of the Internet in the Social – Food & Drink category.

Outshining stiff competition, including renowned names like America’s Test Kitchen, Jennifer Garner, Danny Freeman, and Edith Galvez, Marquez earned the admiration of 2.2 million voters who crowned her as the ultimate fan favorite. The reveal of the 28th annual Webby Awards winners took place on April 23, marking a monumental achievement for Marquez and the Filipino food scene.

Celebrating her triumph, Marquez’s management agency, NYMA, shared the exhilarating news locally. Reflecting on her journey from her nomination to victory Marquez exclaimed, “We made history!” echoing the sentiments of countless fans thrilled by her win.

Marquez’s ascent to stardom transcends her mouthwatering lumpia recipes. Seamlessly blending her passions for filmmaking and culinary arts, she emerged as a digital luminary amid the pandemic, captivating millions with her fresh perspective. Recently crowned TikTok Philippines’ Foodie Creator of the Year 2023, Marquez’s videos have amassed a staggering 1 billion views, attesting to her widespread appeal.

In a candid conversation with multi-awarded broadcast journalist Rico Hizon on CNN Philippines’ The Final Word, Marquez divulged her creative process, musing, “The concept is, these dishes – can we turn them into something like wrapping it in lumpia? Is that possible?” Her one-minute masterpieces not only dazzle with speed but also brim with flavor and ingenuity, captivating over 3 million TikTok devotees.

Beyond tantalizing taste buds, Marquez shares invaluable culinary wisdom gleaned from her background in Hotel and Restaurant Management at the University of the Philippines Diliman. Her mission transcends mere gastronomy; it’s a heartfelt endeavor to showcase Filipino cuisine on the global stage.

The grand celebration awaits as Abi Marquez and fellow winners of the 28th Annual Webby Awards gear up for a star-studded in-person award ceremony, presented by the International Academy of Digital Arts and Sciences on May 13. Hosted by Amber Ruffin, the event promises a glittering affair at Cipriani Wall Street in New York City.

WATCH one of Abi Marquez’s food videos here and join the celebration of Filipino culinary excellence and creativity by sharing Abi Marquez’s inspiring journey with your friends and family! Help spread the word and let’s celebrate her remarkable achievement together.


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♬ Material Girl – Madonna

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The Good News Pilipinas Team
The Good News Pilipinas Team
The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.

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