Filipino Pride Branding Resorts World Manila
RWM’s “Ang Huling El Bimbo” The Musical has ignited Pinoy pride among theater viewers. In photo: RWM Director of Corporate Communications receives the RWM Stevie Awards in Singapore. Credits to RWM Joee Guilas.

The Filipino Pride branding of Resorts World Manila (RWM) has catapulted the integrated entertainment resort to again reap multiple awards at the Stevies. This is the third straight year for RWM to receive recognition from the prestigious awards-giving body.

RWM received three Stevie Awards in 2017, another three Stevies in 2018, and six Asia Pacific Stevie Awards in 2019 in ceremonies held late May in Singapore.

RWM received its Gold Stevie Award for the creative El Bimbook souvenir program of its all-Filipino hit musical theatre production, “Ang Huling El Bimbo (AHEB).” RWM received 4 Silver Stevies for its mobile app, a person of the year award, 2 HR innovations, and a Bronze Stevie for a music video.

CHECK THIS OUT: Ang Huling El Bimbo extends run due to insistent public demand

Good News Pilipinas talked to RWM Director for Corporate Communications Joee Guilas about their winning streak and showcase of Filipinos as world class.

Good News Pilipinas (GNP): How did you manage to win Stevie Awards for three years in a row?

Joee Guilas (JG): Consistency. And that comes as a result of fully imbibing and truly living out what we stand for as a brand, as defined in our Vision and Mission statements. Our vision, which says: “thrill the world every chance we get,” fully commits to excel in everything we do.

Our mission on the other hand, which vows on championing the best of the Filipino, says: “create world-class experiences with a Filipino touch.”

Being constantly conscious in factoring in these commitment statements in our every undertaking almost always produces the same rewarding outcomes: projects that are excellent and eventually award-winning.

GNP: The Stevie Awards is a recognition of creativity in business. Which RWM Group champions creativity?

JG: Nobody has a monopoly of smarts. Consistent winning of multiple Stevies over the past three years can only be the product of a lot of brilliant minds collaborating on various projects for the company.

Our very own President and CEO, Kingson Sian, who was with us in Singapore during the awards night, meticulously participates in many of our creative undertakings. Our Integrated Marketing (IM) Team, headed by my boss, Mr. Martin Paz, serves as the creativity hub of the organization. It is where most of these award-winning ideas are born. Under IM, we have the Marketing Communications and Corporate Communications/CSR teams, which have consistently bagged awards from the Stevies.

This year, even our Human Resources Team scored recognitions from the Stevies because of their trailblazing HR initiatives. In all, we have an organization that encourages creativity in all aspects of our business. The good thing is that we have an environment that is conducive to the birth of creative ideas. We are a company that truly has a will to wow.

Resorts World Manila captured 6 Stevies in 2019. Credits to RWM.

GNP: How is Filipino Pride seen in the branding of RWM?

JG: It is in our DNA to highlight the best in the Filipino. As I said, it is dictated by our very mission as an organization. Be it in the way we produce our entertainment offerings (imagine producing an original all-Filipino musical) to the way we create excitement in our gaming floors to the warmth and hospitality we show to our hotel guests—all of these are meant to show the world how special Filipinos are as a people.

There are a lot of positive qualities that set Filipinos apart from the other nationalities, here in Resorts World Manila, we highlight those very qualities to be the differentiator that eventually sets us apart from the other integrated resorts.

WATCH: Eraserheads music immortalized in all-Filipino musical theatre production

GNP: How is Ang Huling El Bimbo helping RWM stay on track with its Filipino Pride branding?

JG: AHEB is an all-Filipino musical based on the music of one of the country’s most iconic rock bands. Everything about it is Pinoy. Now on its third run, and after being seen by more than a hundred thousand people, there is still strong public clamor for it to continue staging. That, to us, sends a strong positive message.

It clearly shows that the musical has ignited Pinoy pride among theater viewers—enough for them to want to support it, and to see it to continue staging. This is surely a kind of response that we would like to see from the public that we are marketing “Filipino-ness” to.

GNP: What should people look forward to at RWM this year?

JG: We are celebrating our 10th anniversary this year. We’d like to surprise the public with our forthcoming offerings that will surely give them some extras. Let me just say this as a teaser: prepare to get thrilled.

Resorts World Manila is located in Newport City, Pasay.

READ MORE: SM Supermalls wins Grand Stevie

SEND your congratulations in the comments section below for Resorts World Manila, championing Filipino Pride in business and entertainment!

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