A recent Google report reveals that digital transformation could create up to PHP5 trillion in annual economic value by 2030.
Of this value, PHP3.5 trillion could come from technologies that help businesses mitigate the economic impacts of the COVID-19 pandemic and future similar events.
The Google Philippines report released on October 19, 2021, prepared by economists at AlphaBeta explores eight transformative technologies and the robust economic potential they bring to Philippine industries including, but not limited to, Artificial Intelligence (AI) which can be used to drive data-based public health interventions, mobile internet to help digitize retail distribution channels, and the Internet of Things (IoT) for use in supply chain tracking.
Google Philippines Country Director Bernadette Nacario said, “Digital adoption is crucial for the Philippines to unlock new opportunities and gain resilience in the post-pandemic future. Beyond its immediate economic impacts, the COVID-19 pandemic is likely to have long-term implications in three aspects of the Philippine economy, namely: the emergence of a hybrid workplace that supports digital freelancing; accelerating the shift towards digital payments, and severe disruptions to the business operations of small enterprises.
“By providing businesses access to global markets, equipping businesses with digital capabilities to conduct electronic transactions, and facilitating remote work, technology can help businesses manage the long-term economic implications of the COVID-19 pandemic and while staying resilient against future similar events,” added Nacario.
To fully leverage the opportunities presented by digital transformation, the report has identified three main pillars of action the Philippines could take:
1. enhancing digital skills training and education
2. accelerating digital adoption and innovation
3. promoting digital trade opportunities
While there is huge potential for the Philippines, a lot of positive work has already been done in this area within the last year. Nacario continued, “Through this report, we have also been able to demonstrate some ways that Google’s tools and services are already benefiting the Philippine digital economy. We are humbled that local businesses, consumers and the wider society derive over PHP578 billion in annual benefits, brought about through increased revenues and millions of connections online.”
Secretary of the Department of Trade and Industry Ramon Lopez said, “Digital transformation plays an important role in economic recovery and the Department of Trade and Industry commends Google for its contributions to the country. Even before the pandemic, Google and the DTI have been digitizing small businesses through the MSME Caravan campaign and for the past two years alone, we are able to train more than 46,000 MSME business owners and their employees. We will continue to work closely with our partners from the public and private sectors to fully unlock the opportunities of our rising digital economy and empower Filipinos to succeed and grow online.”
One of the businesses that benefited from the digital training workshop is Germano’s Chilli which continues to thrive until today. It started in 2008 to recreate the experience of eating chili garlic from restaurants to people’s homes. The concept was fairly new at that time and the business struggled with brand awareness.
“I remember when no stores would carry our products and I’d go home from bazaars with only three to five bottles sold. I didn’t let this experience demotivate me and I grew the business little by little, until I attended a seminar hosted by Google Philippines in 2018,” said Gerome Panlilio, owner of Germano’s Chilli.
“The seminar introduced me to the free Business Profile (formerly Google My Business) on Google Search and Maps. Through this free feature, my products became discoverable on Google Search, enhancing awareness and driving inquiries for Germano’s Chilli. Like everyone else, the pandemic challenged our business, but we were able to pivot and serve customers online using the knowledge and tools I got from Google’s training workshop. In fact, the export demand for my products remains stable and its sales continue to perform well in major supermarkets.”
Before the pandemic, Germano’s Chilli’s online sales only peaked at 3%. In the past year and a half, it increased to 15%. Gerome is also using Business Profile (formerly Google My Business) to closely communicate with his customers abroad. “Last August, I had a shipment to the UK but due to pandemic-related logistical problems, the shipment got delayed and is still in transit to date. Thankfully, my customers are able to reach me via Business Profile to get updates about the stocks’ delivery status and even order from me directly,” Gerome added.
Business benefits refer to the estimated economic impact from the following products: Google Search; Google Ads; AdSense; Google Play; YouTube.
Consumer benefits refer to the estimated economic impact from the following products: Google Search; Google Maps; YouTube; Google Drive; Docs, Sheets and Photos; Google Play.
Consumers receive PHP214.5 billion in annual benefits by experiencing greater convenience, access to information, and enhanced productivity. Search saves users almost 5 days a year (i.e. a whole working week).
By enabling businesses to unlock new revenue streams and expand their businesses through the use of Google Ads, AdSense, and YouTube, Google indirectly supports over 110,000 jobs in the Philippines.
Google Philippines has offered free webinars on digitizing business for MSMEs.
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