Jollibee Group-owned Smashburger opens new resto in New York City

Jollibee  Smashburger New York City
Smashburger is known for its Certified Angus Beef burgers, smashed on the grill to sear in the juices and seal in the flavor. An open kitchen, easily viewable by customers in line, is the main focal point of every Smashburger store.

Jollibee Group-owned Smashburger recently opened its new branch at 669 8th Avenue near Times Square New York City in the United States.

The fast-casual better restaurant has opened a total of 17 new stores this year, as aligned with the Jollibee Group’s aggressive expansion program in North America.

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“With our 8th Avenue location near the hustle and bustle of Times Square, Smashburger will be the destination for mouthwatering burgers. We look forward to enhancing the energy of this area and look forward to opening more Smashburger restaurants in the Big Apple very soon,” said Carl Bachmann, President of Smashburger.

On top of the brand’s Certified Angus Beef burgers, the new Smashburger store menu offers grilled and crispy chicken sandwiches, turkey and black bean burgers, and fresh crisp salads. Customers can also enjoy signature side items such as Brussels sprouts, SmashFries® tossed in rosemary, garlic, olive, and its famous dessert, the hand-spun milkshakes made with Häagen-Dazs® ice cream.

Smashburger’s breakfast menu includes an Egg & Cheese Sandwich on toasted brioche served plain or with either bacon or sausage; a Breakfast Smashburger, topped with an egg, bacon, and aged cheddar on toasted brioche, and Breakfast Tots.

Interior elements of the new store include dining seats that are thoughtfully placed throughout the restaurant and offer a nod back to the brand’s Colorado roots, while also celebrating the area by featuring artwork of New York’s cityscape. Wi-Fi and USB chargers are also available.

Jollibee Group has pledged meals to help Odette typhoon-stricken communities.

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