Jollibee opens 1st-ever New York Times Square store

Jollibee New York Times Square
The newest Jollibee store marks a major milestone for the Filipino restaurant’s journey to 500 stores in North America. Photo by Jollibee.

Filipino food brand Jollibee has opened its first-ever store in the heart of New York Times Square, marking an important milestone in the homegrown restaurant chain’s international expansion plan.

Jollibee’s new store is the brand’s fourth location in the said state, following Jollibee Group’s large-scale plans of growing its presence in the U.S. and Canada, and growing to 500 stores in the next five to seven years.

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The flagship store’s opening day on August 18, 2022, was welcomed by hundreds of fans who started lining up as early as 8:30 pm the previous day.

The new Times Square store is located in the Midtown Manhattan section of New York City, which is among the busiest commercial and entertainment hubs in the world.

Jollibee’s successful opening in Times Square comes at the heels of its other openings which also saw a strong reception from the local community. Its recent openings include its first in Downtown Los Angeles and first in Northern Virginia. It is also slated to open more stores in California, Pennsylvania, and Florida in the U.S.; and British Columbia in Canada.

“We are grateful to receive such a warm welcome from locals and tourists as we open our newest store in New York City. As a convergence point for so many people around the world, opening in Times Square signifies an important milestone in Jollibee’s journey to spread the joy of eating to everyone, and the Jollibee Group’s vision to become one of the world’s top five restaurant companies,” said Jollibee Group President and CEO Ernesto Tanmantiong.

Jollibee welcomed diners to its fare that includes crowd favorites Chickenjoy, the sweet Filipino-style Jolly Spaghetti, and Peach Mango Pie.

“Our milestone opening here in Times Square and our continued expansion across North America was made possible by the continued support from our fans who have been with us since day one,” said Maribeth Dela Cruz, Jollibee Group’s President for Philippine Brands (Jollibee, Chowking, and Red Ribbon) in North America. “We are glad to see how much our fan base has grown to include people of diverse tastes and backgrounds, and we can’t wait to serve them our Chickenjoy fried chicken here in Times Square.”

Jollibee is a fast-growing restaurant chain that serves popular western food such as chicken, burgers, and pies made more delicious at good value for money for which thousands of people queue up and has been cited as Eater Magazine’s Best Fried Chicken in America and Best International Restaurant Chain by Thrillist. It is present in over 1500 locations in 17 countries and aims to bring the joy of eating to everyone.

Jollibee is the flagship brand of Jollibee Group, one of the largest and fastest-growing restaurant companies in the world.

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The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.