New sporty Wigo stars in 1st Toyota Philippines digital launch

New Toyota Wigo
The New Wigo 2020 uses Toyota Racing Development design inspiration. Screengrab from TMP video.

A new sportier-looking edition of the Wigo, the country’s best-selling low-cost car, starred in the first digital launch of Toyota Motor Philippines that offered the new car choice for young Filipinos.

Toyota launched on Monday, June 15, 2020, the new Wigo, in a launch held online via Livecast presentation and press conference, Zoom Q&A, and a Facebook concert by Ben&Ben amid health and safety protocols of the community quarantine to stop the spread of COVID-19 that disallowed physical mass event gatherings.

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TMP President Atsuhiro Okamoto affirmed that the popular Japanese carmaker continues to join Filipinos in the fight against the coronavirus disease, citing the company’s efforts to help the Philippines. Toyota Philippines deployed sanitized vehicles for PGH health care frontliners and only resumed car plant production after setting up new safety protocols.

The TMP officials also assured the public that the Wigo, along with other Toyota vehicles being serviced, undergo complete sanitation prior to release to customers.

“In fact, vehicles undergo 40-point sanitation for highly touched areas and we recently offered free antibacterial mist products to sanitize vehicles,” said Rainnier Gregorio, First Vice President for Customer Service Operations.

TMP Stephen Chualim answers a question from Good News Pilipinas editor Aurora Quadra-Balibay. Screenshot from Livecast.

The Wigo that was first introduced in the Philippines in 2014, “commands a 69% market share among the country’s passenger cars in the low-cost segment, a share that Toyota is determined to keep” despite the challenges of the public health crisis that had slowed down economic activities, said TMP First Vice President for Vehicles Sales Operations Stephen Chualim.

Elijah Marcial, Vice-President for Marketing, offered the new Wigo as a starter car for the young market – first-time car buyers, new families, even university students – who are budget-conscious and require an affordable option for daily commute amid the challenges of limited public transportation during the community quarantine.

The new Wigo’s refreshed version shows a sportier and edgier design, different lighting units, TRD side skirts, a two-tone rear spoiler, and TRD badges and decals.

The pricier variants offer a new rear camera, power side mirrors, push-start ignition, keyless entry, and a digital A/C panel.

The new Toyota Wigo presented by TMP officials in the car maker’s first interactive digital launch.

The Toyota Racing Development (TRD) version features the Android Auto-and Apple CarPlay-compatible infotainment setup.

The city driving-friendly car bears 1.0-liter three-cylinder gasoline engine capable of 65hp at 6,000rpm and up to 89Nm of torque at 4,400rpm in either a four-speed automatic or a five-speed manual transmission.

The new Wigo is available in Toyota dealerships nationwide starting June 16, 2020, with the price range from a low of Php568,000 to Php700,000 pricier models.

The compact car model comes in six colors – orange, silver, gray, white, black, and yellow.

The New Wigo 2020

2020 Toyota Wigo prices:

  • Toyota Wigo E MT – P568,000
  • Toyota Wigo G MT – P623,000
  • Toyota Wigo G AT – P658,000
  • Toyota Wigo TRD S – P700,000

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