Philippines’ MakatiMed wins PR Golden World Award for Covid-19 info drive

MakatiMed PR Golden World Award
Makati Medical Center won the World Award for its reliable Covid-19 information program.

The Philippines’ Makati Medical Center (MakatiMed) has won a Gold award at the International Public Relations Association (IPRA) Golden World Awards for Excellence (GWA) for its Covid-19 information drive.

MakatiMed won in the crisis communications online category for meeting international standards of excellence in public relations.

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“This year we had a record number of entries and a cascade of imagination,” said Philippe Borremans, IPRA’s President and chairman of the jury. The year 2021 saw a total of 93 GWA winners, with MakatiMed being one of the four from the Philippines including PLDT, Nestle, and Ever Bilena Cosmetics.

Aside from the Gold award, the hospital’s two other entries were named finalists in the publication and community engagement categories.

Many winners tackled health issues including responses to COVID-19 and the successful pivot to digital. Judges for the awards program were from all over the world including the Philippines, Austria, Bulgaria, Japan, Russia, Saudi Arabia, Turkey, the USA, and the UK.

MakatiMed President & CEO Atty. Pilar Nenuca Almira and MakatiMed Medical Director Dr. Saturnino Javier both underlined that communication in times of crisis is essential in mitigating the impact of a pandemic, as fake news causes more confusion and thus greater tension. The hospital has been a constant source of reliable information on COVID-19 to help guide the public and assuage fear and confusion.

The Golden World Awards is held annually by IPRA, the leading global network for PR professionals, which aims to advance trusted communications and the ethical practice of public relations. The GWA recognizes excellence in public relations practice worldwide in a variety of categories.

MakatiMed earlier this year received 2 international awards for COVID-19 best practices.

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The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.