Shiseido muse KC Concepcion
Shiseido’s new muse recounted to media how she became Shiseido’s face after actually using the brand and raved about it on her social media. Credits KC Concepcion

Actress-model KC Concepcion is the first Filipina face of the Shiseido global beauty brand from Japan.

Concepcion was presented to the public as the first Filipina to take on ambassador duties for Shiseido Philippines on September 9 at the Synchro Skin Lounge in Rockwell Powerplant, Makati City.

Shiseido’s new muse recounted to media how she became Shiseido’s face after actually using the brand and raved about it on her social media.

“I even brought them to New York, kasi umalis ako for New York with family. And nakita ko yung ganda ng Shiseido nung nandun ako. Rave ako nang rave online. I just kept posting my IG stories and people watched, and so many people said bumili na rin sila. And I guess, nakita ng Shiseido na maraming bumibili so they ended up calling me, and pinauwi nila ako nang mas maaga sa flight ko going home because may surprise sila sa akin. And that surprise was kinuha na ako ng Shiseido as the first Filipina face,” KC said in a Pep Ph report.

Shiseido officials said they made KC their Filipina ambassador for her “natural beauty” and because she is “smart, confident and not afraid to go after what she wants,” said Shiseido Philippines General Manager Genevieve Yalung.

KC Concepcion is the daughter of Philippine cinema’s celebrated former couple Sharon Cuneta and Gabby Concepcion who were reunited earlier this year in a food chain’s Valentine’s Day campaign.

KC Concepcion joins fellow Filipina celebrity Liza Soberano as endorsers of international beauty brands.

WATCH this video and SEND cheers in the comments below to KC Concepcion and Shiseido for showcasing the Filipina beauty!

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