Tips on Creating Your Unique Selling Proposition | Butz Bartolome

Unique Selling Proposition
Butz Bartolome shares business advice.

Here are 8 Tips on Creating Your Unique Selling Proposition:

  • Understand your target market: Understand your target audience and their needs. This will help you identify what sets your business apart from others in the same industry.
  • Research your competition: Analyze it and identify what they are doing well and where they fall short.
  • Define your brand: Develop a clear and consistent message that reflects your unique selling proposition.
  • Identify your unique value: Determine what makes your business unique, whether it’s a fantastic product or service, a proprietary process, or a distinct company culture.
  • Communicate your USP: Make sure your unique selling proposition is prominently communicated on your website, in your marketing materials, and through your customer interactions.
  • Use customer testimonials: Use customer testimonials to showcase the unique benefits of your business and how it has helped others.
  • Continuously improve: Continuously improve your products and services to ensure that they stay ahead of the competition.
  • Use data to drive decisions: Collect and analyze data to identify improvement opportunities and make informed decisions about how to best communicate your unique selling proposition.

More advice from Butz Bartolome:

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Armando Bartolome is known as the Philippines’ Franchise Guru, a mentor to numerous micro entrepreneurs who are now themselves big names in the industry. For questions and more information, you may contact Armando “Butz” Bartolome by email: or his social media