Fil-Am buys US vodka brand endorsed by Shaq O’Neal

Rich Cabael
Rich Cabael [via ABPHY]

Filipino Rich Cabael of Bevriqo Corporation has acquired MEDEA Vodka, the ultra-premium vodka with its one-of- a-kind personally programmable LED display.

Bevriqo, a company focused on the production, distribution, and marketing of innovative, high quality distilled spirits worldwide, will begin doing business immediately as Medea Vodka.

Cabael will head the sales and operations of the company as CEO, with Scott Lantz as SVP – Sales and Operations – together they bring over 30 years of experience in managing brands and products.

Cabael, who previously founded VuQo Inc. which created the world’s first vodka distilled from coconut said, “Our company is comprised of people with international alcohol beverage experience and we’re focused on creating innovative brands, developing import/export, retail and distribution channels, and building solid relationships with our partners both now and in the future.

MEDEA’s award-winning vodka and interactive bottle technology differentiate this brand from all others. We look forward to building on this truly groundbreaking product’s success.”

Medea Inc. announced the sale of its namesake vodka which was re-launched three years ago and has seen its distribution grow across the United States, in Canada, Europe, Asia, Latin America and parts of Africa and Russia.

MEDEA vodka

MEDEA Vodka is distilled by the House of Herman Jansen of the Netherlands, one of the oldest and most respected distilleries in Europe. The sale to Bevriqo Corporation is another indication that award-winning MEDEA Vodka can compete among the best in its class.

“We are very proud of the awards MEDEA Vodka has received. We’ve built a great distribution network throughout the U.S. and abroad. The tremendous success we’ve demonstrated in our retail channels is proof consumers are enthusiastic about the concept of pairing our technology with packaging,” said Brandon Laidlaw, CEO of Medea, Inc.

MEDEA Vodka’s Bluetooth technology was first showcased at the Las Vegas Nightclub & Bar Convention in the Spring of 2015. The MEDEA LED display comes pre-programmed with six often-used phrases. With the introduction of the MEDEA Vodka App, users can program up to ten personal messages. The free MEDEA Vodka App has been downloaded multiple thousands of times.

MEDEA Vodka is distributed across the United States through Allied Beverage Group, Breakthru Beverage, Glazer’s, JBW Group of Iowa, Major Brands, Republic National Distributing Company, Standard Beverage Corporation, United Liquors and Young’s Market Company. Medea is also available in Europe, Africa, Latin America and Asia through GTRD, GmbH, Germany.

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The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.