Filipina YouTubers encourage others to #AskHerFirst and break gender bias

Filipina YouTubers #AskHerFirst
The all-women panel features Egypa Balindong, Helen On Fleek, Jozelle Tech, and Rookie Mommy PH. Google poster.

Four Filipina YouTubers are encouraging others to join the campaign to #AskHerFirst and break gender bias in line with the observation of International Women’s Month in March.

The women content creators are being presented by Google and YouTube in a virtual gathering to celebrate their stories of breaking the bias online and beyond, during the free public event scheduled for March 30, 2022, at 8 PM on Google’s YouTube and Facebook pages.

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Joining the gathering are Maranao-Muslim digital creator and filmmaker Egypa Balindong, beauty vlogger and body positivity champion Helen On Fleek, entrepreneur, mentor, and PWD advocate Jozelle Tech, and work-from-home businesswoman and mom-fluencer Rookie Mommy PH. Artist and television host Nikki Gil-Albert emcees the event.

The Filipina content creators are expected to tackle the different struggles women experience because of gender-based biases. They will also share how the recognition of women’s abilities and capabilities can help them succeed and make a difference in the community.

Explaining the wisdom behind the event’s local theme #AskHerFirst, Google Philippines Country Director Bernadette Nacario shares: “We believe that in order for us #BreakTheBias, one of the steps we have to take is to #AskHerFirst. Through this, we emphasize the value of asking women first–as a sign of respect and acknowledgment and to stop assumptions and preconceived notions. The simple habit of asking, rather than assuming, can lead more women to realizing their full potential and succeeding in what they choose to do.”

Amidst the COVID-19 pandemic which restricted people’s ability to earn a livelihood outside the home, Google held free webinars to teach women how to earn extra income and taught teachers how to earn from YouTube content.

WATCH “Breaking the bias online and beyond” on March 30, 2022, at 8:00 PM via Google’s YouTube and Facebook pages. Join the conversation by using the hashtags #AskHerFirst #BreakTheBias.

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