Manila’s wrapper redemption project trades garbage for milk

HSBC Philippines
Alaska garbage for milk
Mayor Isko Moreno’s meeting with the Alaska Milk Corporation

Manila residents can now trade their plastic garbage for milk after the city government signed an agreement with Alaska Milk Corporation for the first ever collaborative Wrapper Redemption Project.

The “AlasKalikasan Wrapper Redemption Project” or the “Basura Palit Gatas Program” launched on January 28 aims to help provide for the milk needs of the poor families of the city while increasing awareness regarding the proper and responsible disposal of wastes.

For every 5 kilos of flexible plastic, the people of Manila can trade it for 1 kilo of Alaska Fortified Powdered Milk Drink. Flexible plastic products include packaging film, plastic bags, and shrink wrap.

Manila City Mayor Isko Moreno Domagoso encouraged people to cooperate and value the project towards a cleaner Manila.

“‘Marami tayong mga proyekto para sa ating mga barangay na nagsusulong ng kalinisan (We have a lot of projects for our Barangays that push for cleanliness). We’re really trying to clean up the mess,” Moreno said in the Manila government report.

AMC Managing Director Harvey Uong responded, “AMC is not only committed to cleaning the environment, but we are also determined to deliver the best nutrition for Manila and the rest of the country.” “Through this WIN-WIN alliance with the City of Manila, AMC will be able to collect more than twenty times the volume of wrappers that it produces every year,” added Alaska Corporate Affairs Director, Atty. Maria Angela N. Esquivel.

Mayor Domagoso declared with confidence, “Everything is possible when we work together. It will not be easy, but if work together every day, with passion and consistency, we can do it. We can be clean, healthy and active!”

Manila has been ranked the Top 8 among the World’s Most Dynamic Cities, its best-ever showing since it first landed on the JLL Global Research list in 2014.

Other Manila City Government collaborative projects include Acer’s donation of 42 new desktop computers to newly renovated public libraries and and San Miguel Corporation’s Learning and Food Bank in Tondo.

SEND CHEERS in the comments below to the people of the city of Manila for the Garbage for Milk trade project!

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Blesilda Dela Cruz
Blesilda Dela Cruz is a undergraduate student taking up AB Communication at De La Salle University – Dasmariñas. An Efficient, Hard-working, Committed, and Goal-oriented person towards the goal and development of the company. A reliable team member who knows how to collaborate well. Has a passion in story-telling and acting.