• Home
  • Sections
    • Good Advice
    • Good Balita
    • Good Business
    • Good Deed
    • Good Inspiration
    • Good Pinoys
    • Good Savings
    • Good School
    • Good Show
    • Good Sport
    • Good Tech
    • Good Travel
  • Columns
    • Armando O. Bartolome
    • Agnes Hannah Balibay
    • Aurora Quadra Balibay
    • Chinkee Tan
    • Mike Grogan
    • Trixie Esguerra
    • Rene Nonoy Molina
    • Wilson Lee Flores
  • Good News Pilipinas! TV
    • Filipino Pride Advocate
    • Filipino Pride Newsmakers
    • TV Express
    • Week in Review
  • Events
Search
Sunday, January 29, 2023
  • Home
  • My Pilipinas
  • Share Your Proud Pinoy News
  • Why GNP?
  • Advertise
  • GNP Advocates
  • Contact Us
Sign in
Welcome! Log into your account
Forgot your password? Get help
Privacy Policy
Password recovery
Recover your password
A password will be e-mailed to you.
Good News Pilipinas Good News Pilipinas
- Advertisement -
Good News Pilipinas Good News Pilipinas
  • Home
  • Sections
    • Good Advice
    • Good Balita
    • Good Business
    • Good Deed
    • Good Inspiration
    • Good Pinoys
    • Good Savings
    • Good School
    • Good Show
    • Good Sport
    • Good Tech
    • Good Travel
  • Columns
    • Armando O. Bartolome
    • Agnes Hannah Balibay
    • Aurora Quadra Balibay
    • Chinkee Tan
    • Mike Grogan
    • Trixie Esguerra
    • Rene Nonoy Molina
    • Wilson Lee Flores
  • Good News Pilipinas! TV
    • AllFilipino Pride AdvocateFilipino Pride NewsmakersTV ExpressWeek in Review
      Filipino Pride Newsmakers

      WATCH: OPM icon Jose Mari Chan shares secrets to success in…

      Filipino Pride Newsmakers

      WATCH: Philippines’ Young Picasso Worth Lodriga on art, school, & life…

      Good News Pilipinas! TV

      WATCH: Liter of Light’s Illac Diaz finds time for love while…

      Filipino Pride Newsmakers

      WATCH: The CompanY’s Moy Ortiz, the songwriter and OPM mover

  • Events
  • Good Business

Bank of the Philippine Islands gets brand refresh

By
The Good News Pilipinas Team
-
August 6, 2019
Facebook
Twitter
Viber
WhatsApp
Linkedin
    Bank of the Philippine Islands
    BPI simplified its logo, the “escudo” or shield, to make it more suitable for digital execution. Credits to BPI

    Bank of the Philippine Islands (BPI) recently embarked on a brand refresh that aligns with its stated vision of “Building a better Philippines”.

    Chief Marketing Officer Cathy Santamaria said that the bank’s vision is given day-to-day meaning via its mission statement, which is “We nurture every Filipino’s future with a trusted approach to managing money and innovation that makes life easier every day”. “We will realize our vision if we accomplish our mission,” Santamaria said.

    - Advertisement -

    BPI also adopted the tagline “Ready today. Ready tomorrow.” According to Santamaria, the tagline is “about strength, continuity, foresight, preparedness and service–hallmarks of BPI”.

    To mark its 168th year, BPI simplified its logo, the “escudo” or shield, to make it more suitable for digital execution while ensuring that the logo’s key elements are retained. “The modernization of our logo is required because of digitalization, and digitalization is required because of our objective of becoming more financially inclusive,” Santamaria said.

    BPI President and CEO Cezar P. Consing described the brand refresh as a re-affirmation of BPI’s objective to continue to play a constructive role in nation-building. “While we are 168 years old, we have to earn our future every single day, and that means that we must do all we can to help secure the financial futures of our own customers.”

    Like, Follow, Subscribe to GoodNewsPilipinas.com Facebook, Twitter, Instagram, Good News Pilipinas! TV on YouTube, new story notifications and e-mail newsletters for updates on more Filipino Pride stories.

    Facebook Comments

    - Advertisement -
    • TAGS
    • Bank of the Philippine Islands
    • BPI
    • brand refresh
    • escudo
    • gets
    • logo
    • shield
    • tagline
    • vision
    The Good News Pilipinas Team
    The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.

    RELATED ARTICLESMORE FROM AUTHOR

    Good Business

    PHILSME Business Expo returns in-person for first time in three years

    Good Business

    PHILSME Business Expo 2022 stages in-person event this November

    Good Business

    Filipino resto Serai wins Time Out’s Restaurant of the Year, Best Casual Dining

    - Advertisement -

    Top Stories

    Good Balita

    How to Track your Philippine National ID delivery

    Margo Hannah De Guzman Quadra - September 30, 2021
    Here's how to track the delivery status of your Philippine National Identification (PhilID) card.

    LIST: 10 Philippine universities on THE World University Rankings

    October 14, 2022

    How to Check Your Voter Status for Philippine Elections

    September 22, 2021

    WATCH: UAE-born Filipino Peter Rosalita belts out Never Enough on Ellen...

    October 20, 2021

    10 Philippine universities listed in UI GreenMetric sustainability world ranking

    January 24, 2023

    EDITOR PICKS

    5 Ways To Be A Good Business Partner To Your Spouse

    September 7, 2019
    Chinkee Tan

    3 Compelling Reasons Why You Should Have A Financial Roadmap

    May 15, 2019

    3 Ways To Avoid Money Fight With Your Spouse | Chinkee...

    April 3, 2019

    POPULAR POSTS

    How to Track your Philippine National ID delivery

    September 30, 2021

    Jose Rizal’s El Filibusterismo movie trailer by Bulacan’s Grade 10 students...

    March 5, 2020

    Pasig River hailed 1st Asia Riverprize champion for reviving waterway

    October 17, 2018

    POPULAR CATEGORY

    • Good Balita1396
    • Good Show1281
    • Good Pinoys867
    • Good Sport843
    • Good Travel576
    • Good Advice575
    • Good Tech529
    • Good Business520
    • Good Deed468
    Good News Pilipinas
    ABOUT US
    Good News Pilipinas is a news and information website that highlights the good in the Filipino and the Philippines.

    Contact us at:
    editor@goodnewspilipinas.com
    eventsmarketing@goodnewspilipinas.com
    advertise@goodnewspilipinas.com
    FOLLOW US
    • Home
    • My Pilipinas
    • Share Your Proud Pinoy News
    • Why GNP?
    • Advertise
    • GNP Advocates
    • Contact Us
    © Copyright © 2023 GoodNewsPilipinas.com
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Cookie settingsACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT
    San Miguel Corporation
    San Miguel Corporation