Filipino beauty product Pili Ani is debuting on the American Home Shopping Network (HSN), marking a milestone first for the Philippines.
The proudly Philippine-made Pili Ani brand endorsed by Reins Mika, the first Filipina winner of the Elite Model Look Digital Creator Award, will go live on the largest home shopping network in the USA on February 24, 2021, at 10 PM (Philippine Standard Time).
The live telecasts on HSN will allow customers to call the Pili Ani team for questions. The team hopes to get up close and personal with their consumer.
The Pili Ani brand uses Bicol region’s prized tree, the pili, in its beauty products, harvesting and creating two very special oils sustainably sourced from the Pili tree: Pili and Elemi Oils. The Philippine pioneer for sustainable beauty traces its roots deeply ingrained in local organic farming.
“Hardly anyone knows about the benefits of Pili and Elemi oils when incorporated into a daily routine. I also feel that through HSN we will be able to effectively share with viewers the wonders of two amazing oils—Pili and Elemi—sourced from one tree. There is no other source quite like it,” explains Pili Ani co-founder and visionary, Mary Jane Ong.
The Filipino product launched in 2018 at the Las Vegas Cosmoprof Show to positive feedbacks and went into talks with buyers from HSN, Nordstrom, Credo, Saks Fifth.
The global market began to take notice of PILI ANI’s potent, all-natural skincare formulations. They were featured on Good Morning America, Pop Sugar, and the HuffPost. PILI ANI was also spotted during New York Fashion Week, establishing its place as a cult beauty favorite among those in the know.
An online announcement from HSN’s The Big Find caught Ong’s attention and sparked a new idea. “The Big Find is the best thing to happen to us this whole pandemic. It is likened to Shark Tank but instead of pitching to investors or mentors, you are talking directly to consumers of Home Shopping Network and QVC. I didn’t think twice about submitting. If they think you are a good fit, you get a golden ticket and move on to the next level,” Ong shared.
It took three years and the coronavirus pandemic to finally launch Pili Ani on HSN.
“This year’s launch on HSN, which will take this dream one step closer to reality, was a long time coming,” Ong explains. “In light of silver linings, it was the year 2020 that brought forth the opportunity to better prepare for a launch on HSN.”
The pandemic was an unlikely time to plan for expansion. While most businesses across industries were finding ways to scale down and stay afloat, the team at PILI ANI took on a courageous approach to surviving the crisis.
Ong recalls, “2020 was a year for re-thinking, re-branding, recruiting and building a team that shared the same goals, work ethics and beliefs.”
The team admits that anticipation and excitement are high. Success on HSN will mean more opportunities for the farmers and artisans working behind the PILI ANI products.
It will also mean representation for the Philippines on the global stage.
“This brand and milestone are not just for the company and the farmers. It is also something that we hope the country can be proud of,” Ong shared.
For years now, Elemi oils extracted from the Pili tree have been used by luxury beauty giants for their lifting creams. When PILI ANI launched, this unique ingredient became more readily available and accessible to a larger consumer base.
“We are accessible but we offer products that are made with a luxury mindset,” says Ong and adds, “Many ingredients all over the world represent their respective countries. You have Argan from Morocco, Marula from Africa. Why not have Pili and Elemi oils from the Philippines?”
Here is the link to HSN’s FB page where you can watch Pili Ani go live:
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