Facebook, the world’s largest social media network, has opened its first office in the Philippines.
The announcement was posted by Facebook Vice President for Asia Pacific Dan Neary on his account saying, he was excited about the development and is looking forward to the opportunity to grow together with local partners.
The Facebook official cited the Philippines’ value to the social media network with over 49 million Filipinos on Facebook, over 91% of the (country’s) internet population, who use the social media network to connect with friends, family, and businesses.
Neary revealed, “Filipinos have been sharing the unique moments that matter on Facebook with their friends and family, be it life milestones or a trending video. 2 in 3 Filipinos are connected a business Page on Facebook, and they’re using the platform to discover new brands and products.”
He added, “The Philippines is a highly engaged mobile-first nation filled with people who are creative, entrepreneurial and have a strong sense of community.”
Filipinos spend 1.7x more time on Facebook and Instagram versus watching TV. They have 1.6x more friends than the global average. They send 1.3x more messages than the global average.
Out of the 65% of Filipinos who access Facebook every day, the mobile app is used 90% of the time. Filipinos spend 1 out of 5 minutes online and 1 out of 4 minutes on mobile.
The Facebook Philippines team told media the new Manila office aims to strengthen Facebook's investment in the Philippines and commitment to help connect people with the businesses and moments that matter to Filipinos.
Digs Dimagiba heads the Facebook Philippines team.