The Philippines’ popular Chinese restaurant, Chowking, is now offering Taiwan’s No. 1 milk tea brand, Milksha, as Jollibee Group is set to acquire a majority stake in the brand.
Jollibee Group disclosed that it will purchase, through its wholly-owned subsidiary, Jollibee Worldwide, Pte. Ltd. (JWPL), a majority stake in the firm that owns Milksha, also known by the brand name Milkshop in Taiwan.
Jollibee Group will purchase shares equivalent to 51% ownership in Milkshop International Co. Ltd. (Milkshop) for approximately USD12.8 million. One of the co-founders of Milkshop will continue to retain the 49% ownership of Milkshop.
Milksha is one of the world’s best milk tea brands. It was voted as the “No.1 Milk Tea Brand” by university students in Taiwan and recognized as “The Best Reviewed” milk tea brand by Daily View, a known online media platform in Taiwan.
Founded by Peter Huang, Milksha is driven by its mission to offer “Fresh, Natural, and Handmade Beverages”. It achieves this by using natural and fresh ingredients, without any preservatives or chemical additives. Milksha prides itself in using fresh, high-quality milk as a base for its beverages.
Now, these same fresh, all-natural Milksha beverages will be exclusively available over the counter and for delivery in select Chowking stores around Metro Manila.
Last November 6, Chowking opened its first Milksha counter in Betterliving in Paranaque and saw strong reception for the brand. Milksha will soon be made available in Chowking stores in SM Megamall in Mandaluyong City, Unciano Center and Marcos Highway in Antipolo City, Fairview Regalado and Roces in Quezon City, Annapolis Albany in San Juan, Bonifacio Stop Over and Petron C5 Diego Silang in Taguig City, and Valenzuela City Hall in Valenzuela City.
“Our goal is to give Filipinos a taste of what gold standard milk tea should be. We want to offer a unique and satisfying milk tea experience to our customers. With the use of premium ingredients, meticulous preparation process, and the delicious and indulgent taste of Milksha flavors, this new Chowking offering is expected to be a hit with foodies and milk tea lovers alike,” said Chowking Milksha Brand Director, Ariane Valinton.
Premium flavors
Chowking is offering five flavors of Milksha drinks, including Honey Pearl Black Tea Latte, Black Tea Latte with Pudding, Valrhona Cocoa Milk, Signature Taro Milk, and Wintermelon Lemon.
The honey pearls are Milksha’s signature toppers. Milksha’s pearls are soaked in honey for that unique and natural burst of honeyed sweetness in every chew. Delivered fresh from Taiwan, these pearls are free from preservatives. They are prepared meticulously daily to ensure each pearl is perfectly translucent and bouncy.
Like the honey pearls, the black tea used in creating Milksha’s Honey Pearl Black Tea Latte are always freshly prepared on-site. This premium black tea blend, which has an invigorating floral aroma, is finished off with the smoothness of fresh milk. Milksha Black Tea Latte can be topped off with its very own pudding, which is also fused with fresh milk for that soft, smooth, and creamy mouth feel.
For its indulgent Valrhona Cocoa Milk, Milksha uses Valrhona cocoa from France. Valrhona is a known high-grade luxury chocolate brand established by French pastry chef Albéric Guironnet. Every cup feels like a rich, and addictive chocolate experience. Far from your regular chocolate drink, Valrhona Cocoa Milk delivers a strong cocoa taste, yet perfectly balanced with sweet and creamy milk.
Signature Taro Milk is one of Milksha’s top sellers in Taiwan—for good reason! It uses high-quality taro from selected regions in Taiwan. With each sip, customers will taste the earthy all-natural flavor of taro blended with rich and creamy milk.
Milksha’s Wintermelon Lemon boasts of the right blend of sweet and sour. It is made with sweet, fruity wintermelon syrup brewed from fresh wintermelons and is mixed with the tangy, citrusy flavor of Taiwanese lemon juice. Every drop of this drink leaves a cool and refreshing taste.
Earlier this year, Jollibee Group introduced Panda Express to the Southern Manila market while opening its first Michelin-starred Tim Ho Wan in Shanghai.
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