Jollibee Group to relaunch Yoshinoya in Philippines with new menu, store design

Jollibee Group Yoshinoya
Yoshinoya’s world-famous beef bowl features thin strips of tender beef, slowly simmered in the brand’s signature gyudon sauce and served over Japanese rice. Jollibee Group photo.

Jollibee Group is relaunching Japan’s Yoshinoya restaurant in the Philippines with an improved new menu and store design.

Japan’s world-famous Beef Bowl Chain with the authentic Yoshinoya experience will again be offered in the country with the re-opening this August of the Glorietta 1 Mall branch in Makati.

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“Japanese food lovers in the metro are in for a treat. We will give our customers the authentic Yoshinoya experience, as if they were dining in Yoshinoya Japan. This forms part of our commitment to offer Filipinos with great tasting food and make Yoshinoya the No. 1 Japanese quick service restaurant in the country,” said Ned Bandojo, Business Development Head of Jollibee Group Foreign Franchised Brands.

The relaunched Yoshinoya will offer a beefed-up menu bannered by the brand’s world-famous bestseller, the gyudon or beef bowl.

  • Yoshinoya’s beef bowl features thin strips of tender beef, slowly simmered in the brand’s signature gyudon sauce. The gyudon bowl can be enjoyed in many ways, including adding togarashi, red ginger, green onions, and even cheese toppings. Yoshinoya Philippines also offers “onsen” egg or the traditional Japanese slow-cooked egg with custardy egg white and egg yolk, as an optional topping that makes the beef bowl comfortingly creamy.
  • Also on the menu are other must-try Japanese favorites like tempura, chicken karaage, chicken teriyaki, and beef yakiniku dishes served over steamed Japanese rice.
  • Yoshinoya’s tempura or crispy fried shrimp is coated in traditional Japanese-style tempura batter.
  • For its karaage, the Japanese Style Fried Chicken showcases thick cuts of chicken leg and thigh marinated in special marinade, deep-fried until crisp golden brown.
  • Want more to satisfy your cravings? Yoshinoya will also offer ramen and other side dishes such as gyoza, kani salad, miso soup, among others.
  • For dessert, customers can enjoy the brand’s Matcha Mochi Ice Cream and Coffee Jelly.

To complete the dining experience, all Yoshinoya stores in the Philippines will be redesigned with a contemporary and casual Japanese style that exudes an authentic, light, and welcoming feel.

The opening of the new Yoshinoya store officially seals the Jollibee Group’s first foray into Japanese food. The Jollibee Group recently formed a joint venture with Yoshinoya International Philippines Inc. to establish the Yoshinoya Jollibee Foods, Inc, which will operate the Yoshinoya stores in the country, with plans to expand to 50 stores in the long term.

Like the humble beginnings of the Jollibee Group, Yoshinoya started as a family-run shop located at Nihonbashi Fish Market in Tokyo. Today, Yoshinoya has over 2,000 global locations.

Jollibee Foods introduced the American Chinese Panda Express to the Metro and Southern Manila markets in 2021. Jollibee’s Chowking now also carries Taiwan’s No.1 milk tea brand.

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The Good News Pilipinas Team is a group of Filipino journalists who advocate putting more good news stories about the Philippines and Filipinos on the media.