Philippine college radios gather in UP to discuss basics of media principles and practice

media principles and practice
The 2019 Philippine College Radio Congress is the 4th annual academic congress for students, teachers, practitioners, and enthusiasts. Credits to PCRC.

College radios in the Philippines are coming together again for the fourth time in as many years for the Philippine College Radio Congress (PCRC) at the University of the Philippines.

Some 300 select media and communication students, faculty, scholars, professionals, and college radio practitioners and enthusiasts from across major island groups of the country are expected to converge at the annual academic congress scheduled for November 26-28, 2019 at the University of the Philippines Diliman College of Mass Communication (UP CMC).

Organized by the UP Department of Broadcast Communication, a Commission on Higher Education (CHED) Center of Excellence in Broadcasting, and DZUP 1602, the official AM radio station of UP Diliman, the PCRC returns for its fourth year with the theme “Back to Basics” that organizers say is intended “to re-inculcate the fundamental principles and skills that a responsible, knowledgeable, and equipped media practitioner should possess in a rapidly evolving and innovating world.”

Among the PCRC 2019 features:

  • creative and hands-on sessions on voice acting, college radio newsroom, and acoustics and recording
  • lectures on broadcast ethics, history, management
  • Master classes designed for teachers and educators on teaching ethics and on OBE-dizing communication and media curriculum
PCRC 2019’s theme is “Back to Basics” of the principles and practice of media. Credits to PCRC.

Since its first staging in 2016, PCRC has offered various lectures, hands-on workshops, fora, and interactive activities by practitioners in the industry and the academe. The Congress was initially conceptualized to be a platform where participants may be able to share and strengthen their advocacy on community building, education, and information dissemination with other higher education institutions from all over the Philippines.

The holding of the first PCRC in 2016 led to the immediate realization of the college radio practitioners, teachers, and enthusiasts, of a need to organize and form an association of college radios and media schools which can maximize the potential and capacities of radio as a continuously evolving instrument that can provoke change.

In 2017, PCRC highlighted the challenges faced by radio in a multimedia world.

PCRC 2018 was marked by the first On Air Festival. Credits to PCRC.

In 2018, the college radios examined diverse perspectives and practices amidst developments in technology and contemporary issues and event sin Philippine society. Last year was also marked by the first PCRC On Air Festival that featured a day-long programming of radio content from 6 featured college radio stations.

PCRC 2019 is co-presented by the UP Office of the President, UP Diliman Office of the Chancellor, Kapisanan ng mga Brodkaster ng Pilipinas, and Manila Broadcasting Company, and is endorsed by CHED. is a media partner of the PCRC 2019.

SEND cheers to the organizers and participants of PCRC 2019!

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Angie Quadra-Balibay
Angie is a self-confessed reformed news critic who vows she has finally found infinite value in delivering the good news. She teaches students of all ages how to make the important interesting for audiences across media platforms.