Popular video-sharing network YouTube has given GMA Entertainment Channel the Diamond Content Creator Award for reaching 10 Million subscribers – the highest award it gives its members.
GMA, a multi-awarded Philippine network, was credited by YouTube Southeast Asia as only 1 of the 5 media networks in the region to receive the distinction.
GMA received the award from YouTube on July 23 in ceremonies attended by GMA officials and YouTube representatives.
GMA Network Chairman and CEO Felipe L. Gozon said in a GMA News report, “That’s quite an achievement. Translating into growth, that’s about four times growth [in watch time] year-on-year. That’s enough reason for us to be really gratified and happy.”
Through GMA New Media, Inc. (NMI), the Network’s technology arm, GMA forged a partnership with YouTube dubbed the YouTube Player for Publishers (“YT PfP”) in mid-2017 that has enabled viewers everywhere to watch official, full episodes of GMA programs online.
GMA NMI President and COO Judd Gallares shared, “Our mandate is to lead GMA’s transformation from a media and entertainment giant into a dominant multi-platform content provider worldwide. YouTube has in recent years been a strategic ally in this regard, as it has not only helped us expand GMA’s online footprint but it has also been key to building preference for the GMA brand. This recognition affirms that we are on track.”
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