Jollibee Family Values Awardees share ways to make a difference in communities

Jollibee Family Values Awardees
A new batch of Filipino families who exemplify service to others will be honored at the 9th JFVA this September. Credits to JFVA.

The 2019 Jollibee Family Values Awards (JFVA) that honor families who exemplify positive Filipino values is all set to be held on September 27, 2019.

Jollibee Foods Corporation announced the schedule of the 9th edition of the JFVA where Filipino families who display acts of generosity, compassion, creativity, and love for community and environment will be feted with specially designed trophies and cash prizes.

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The final selection is underway after the nominations were closed on July 18.

As we look forward to the new awardees and their advocacies, here are 4 JFVA recipients who have found ways to make a difference in their communities:


The Manuncia Family provides trauma and de-briefing services to disaster victims. Credits to JFVA.

Last year’s winner, the Manuncia Family, through their ECare Compassion Ministries, provides disaster-stricken areas with trauma and debriefing services.

When asked for insights on how to best instill positive Filipino family values to children, they stressed the importance of “removing the harshness and toughness in the coping character of the next generation.” Specifically, bolstering the parents’ partnership in marriage and parenting is key.

“When the love relationship of the parents is made visible to the children, the warmth this creates becomes a contrast to the coldness there may be in the real world.”


The Alegado Family in the United States provides school supplies to remote villages. Credits to JFVA.

For the US-based Alegado family, what drives them to continue with their noble advocacy is not fame nor fortune but the simple things.

“The smiles on the children’s faces and the thankful looks of their parents when they receive those much-needed backpacks and school supplies give us so much motivation. Along with this is the dedication of the volunteers in bringing the Mobile Library to the most remote villages.”


The Felix Family provides free eye checkups and glasses to indigents. Credits to JFVA.

The Felix family, on the other hand, recognized for providing free eye check-ups and glasses to those in need, believes that, “the most important acts that parents can and should do is to impart good core values and foundations to their children, to genuinely live in generosity and to make time to talk to them about it clearly with integrity and love.”


The Dicksons are a family of doctors who provide free medical and dental services to the poor. Credits to JFVA.

Lastly, for the Dicksons, a family of doctors who provide free medical and dental missions, finding time to communicate and come together in this very hectic world that we live in is crucial.

“Open communication and bonding together definitely make our family ties stronger. Developing within the family the spirit of sharing, generosity, compassion, and nationalism is also important.”

These noteworthy families valued their JFVA recognition as having brought them increased awareness on the plight of others, made them more conscious of the role that they play in influencing others, and has ultimately taught them the values of humility and giving back – all positive and inspirational takeaways for others to emulate.

The Jollibee Family Values Awards was established in 2011. The JFVA awarded 6 noteworthy families in 2018, nine deserving families in 2017, and gave awards to 6 families in 2016.

TELL US in the comments below about a family who deserves recognition for their positive Filipino values!

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Angie is a self-confessed reformed news critic who vows she has finally found infinite value in delivering the good news. She teaches students of all ages how to make the important interesting for audiences across media platforms.